Blog Timeline

  • New PRGN Affiliate: The Conroy Martinez Group

    By on October 17, 2011

    The Conroy Martinez Group has joined the Public Relations Global Network (PRGN) as its new Miami, Florida member. PRGN is the world’s fourth-largest network of independent public relations agencies. The Conroy Martinez Group is the 41st agency to join the worldwide network.

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  • Global Twitter Live Chat Premiere

    By on September 24, 2011

    The Public Relations Global Network (PRGN) arranged the first global twitter live chat on the topic “Social Media” yesterday.

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  • IC successful with football legend Pierre Littbarski campaign

    By on September 19, 2011

    Finnair has won a Silver Euro Effie award in recognition of its Local Heroes marketing campaigns in Germany and England. In Germany, Industrie-Contact (IC) is responsible for the Pierre Littbarski PR with media activities, travel agent event and blog activities. The campaigns, utilising local notable personalities and aimed at…

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  • Get rid of the ad value equivalent?

    By on September 8, 2011

    Several German PR agencies have newly rejected the ad value equivalent (AVE) as method to measure PR. This resulted in the German PR Magazin survey of 16 service providers. The occasion was the announcement of Ogilvy PR, following the principles of Barcelona to use no longer the AVE for…

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  • Social Media and Public Relations Event

    By on August 25, 2011

    Industrie-Contact (IC) organized an event with Mathias Will, the social media expert and operator of the well-known blogs netz-leben.org. The event worked out precisely what role social media play in modern public relations, which customers they serve and what time and financial commitment make sense.

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