Blog Timeline

  • Corona virus: What to do if the fair is cancelled

    By on March 19, 2020

    Due to the worldwide development of the corona virus, the trade fair industry is also facing difficult times. Due to the numerous cancellations of trade fairs, exhibitors were unable to present their products. The ITB was scheduled to take place in Berlin from March 4 to 8, making it…

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  • Communication in times of Corona

    By on March 19, 2020

    Corona dominates the media, the serious and the untrustworthy. Important news mixes with fake news on our smartphone display. We all have to keep a clear head now. Here are a few tips for readers and writers of news in times of Corona.

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  • The 20 biggest fitness trends for 2020

    By on March 2, 2020

    FIBO, the world’s largest trade show for fitness, wellness and health, which was to be held in Cologne in April, was postponed until the second half of 2020 due to the spread of the coronavirus SARS-CoV-2. But this does not affect the trend towards fitness. According to the American…

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  • The Coronavirus and its effects on the German trade fair industry

    By on March 2, 2020

    Germany is the world’s number 1 trade fair venue for international trade fairs. This is why trade fair cancellations or postponements due to the corona virus hit the German trade fair market particularly hard. At the end of February, the ITB in Berlin, FIBO in Cologne and Light &…

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  • A code of honour for influencer communication

    By on January 28, 2020

    The relatively young influencer marketing still has to struggle with many problems. There are no clear guidelines on how to deal with influencers and the ongoing media coverage of purchased likes and followers is scratching the credibility of the industry.

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