Blog Timeline

  • PRGN elects Robert Bauer as President

    By on June 11, 2020

    The Public Relations Global Network (PRGN) announced today the slate of new officers for one of the world’s five largest networks of independent PR and communications agencies. The appointments were announced during PRGN’s recent bi-annual Spring meeting, held virtually for the first time due to the COVID-19 pandemic.

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  • Storytelling and Storydoing

    By on June 8, 2020

    Most people have already heard of storytelling. In the marketing world, it’s about telling a story about the product to be marketed in order to inspire and inform the potential customer. Of course, our trainee had heard about this, too. She was all the more surprised when the customer…

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  • PRGN adds partner agencies from Arkansas, Colorado and Oregon

    By on May 22, 2020

    The Public Relations Global Network (PRGN) is one of the world’s largest international PR networks. It has now been expanded by three new locations. In total, the network now comprises 53 agencies worldwide. The three new partner agencies are all located in the USA: Little Rock (Arkansas), Denver (Colorado)…

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  • Corona Crisis Communication

    By on May 18, 2020

    The communications departments and agencies of companies are currently facing special challenges. The German newswire “News Aktuell” has investigated how Corona affects communication. The study revealed that in March the number of press releases distributed rose by 16 percent. 28 percent of them dealt with Corona. What needs to…

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  • Outsourcing PR

    By on April 28, 2020

    There is often heated discussion in companies as to whether media and public relations should be handed over to an agency. However, hardly any companies discuss whether advertising measures should be outsourced. Also, in technical areas like website programming or search engine optimization as well as in the CPC…

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