- November 13, 2019
Does the future of PR work lie in artificial intelligence?
Read moreA trend that will become even more important in the coming years is artificial intelligence in all areas of life. The definition of artificial intelligence is not so easy. Even in humans, no uniform definition of “intelligence” can be found.
0 - November 6, 2019
Media transformation
Read moreThe classic print media are still losing circulation, while special interest titles are gaining in importance. The influencer hype has also passed its peak. What does this mean for the PR industry? News aktuell interviewed journalists, PR professionals and influencers at the same time for the Trendreport 2019 in…
- September 30, 2019
IC and HSK celebrate 25 years of cooperation
Read moreThe Hanseatische Schlackenkontor GmbH (HSK) was founded in 1994. At the time, Industrie-Contact AG (IC) was able to prevail against several competitors in an agency pitch and win the budget. Since then, HSK and IC have been working closely together.
- September 23, 2019
What do PR agencies pay their employees?
Read moreThe German Public Relations Association e.V. (DPRG) has been conducting industry surveys on remuneration and developments in the PR industry since 1997. Now the Honorarbarometer 2019 is available, which developed in co-operation with the PR Report.
- September 16, 2019
Environmental awareness more pronounced among older people than among younger people
Read moreAlmost half (41 percent) of Germans see themselves as environmentally conscious people. In the age group of young people (14 to 23 years), the figure is lower at 33 percent. However, in this age group there is the strongest increase compared to the measurement one year ago (plus four…
