- June 25, 2018Read more
Bloggers and influencers play an important role in marketing. Brands spend a lot of money to post on successful blogs or Instagram accounts. This raises the question of whether the commercial purpose of a post must be clearly identifiable.
- May 28, 2018Read more
Group elects new president during bi-annual meeting; Seattle’s Aaron Blank elected as president-elect, Los Angeles’ Leeza Hoyt named secretary and San Francisco’s Sean Dowdall chosen as Treasurer. News literacy and #metoo among larger issues discussed by global PR professionals.
- May 7, 2018Read more
Popularity of influencer marketing is a rich seam for brands and PR reps but greater transparency is now needed to enhance trust and credibility. It seems hard to believe now but there was a brief flicker of time, quite a few years back, when people weren’t sure if social…
- March 12, 2018Read more
Industrie-Contact has won the Auktionshaus Stahl as a new customer. The Hamburg-based auction house has been established on the market for four decades and represents a constant major player in the German art trade with an international reputation.
- February 1, 2018Read more
IC is pleased to announce new contracts for the EU-China Tourism Year in cooperation with an Italian agency and PRGN partners. Furthermore, TV interviews and press kit were commissioned by the new Swiss energy plant customer BNL Clean Energy, and Close Brothers from the UK were also acquired as…