- July 2, 2019Read more
Even though they try to avoid it, companies often need to deal with disastrous situations – shit happens. But what makes an actual PR disaster, is not necessarily the mere existence of a crisis but rather the way this crisis is dealt with.
- June 24, 2019Read more
To drive growth in emerging markets, strengthen regional representation and better address its global member agencies’ and clients’ needs, the Public Relations Global Network (PRGN) has adopted a new strategic plan, added a regional structure and has appointed three PR industry veterans as regional vice presidents.
- June 20, 2019Read more
No matter where you listen: Cannabidiol, or CBD for short, is on everyone’s lips. Friends report that they have already drunk CBD tea or used CBD oil. While celebrities swear by CBD lotions against high-heel pain and consumers are already accessing CBD oils, teas and cosmetics on the Internet,…
- June 19, 2019Read more
On the occasion of its 40th anniversary, Industrie-Contact organized a summer party on the IC grounds. All employees of IC as well as the other parties from the IC building were invited.
- June 4, 2019Read more
After 40 years of agency history, there are some key learnings I’d like to share on one of still the best PR tools: case studies. Let’s clarify first how we in the German market define a case study: That’s an article showing a solution (product/service) of a client of…