Bloggers and influencers play an important role in marketing. Brands spend a lot of money to post on successful blogs or Instagram accounts. This raises the question of whether the commercial purpose of a post must be clearly identifiable.

Popularity of influencer marketing is a rich seam for brands and PR reps but greater transparency is now needed to enhance trust and credibility. It seems hard to believe now but there was a brief flicker of time, quite a few years back, when people weren’t sure if social…