- January 28, 2020Read more
The relatively young influencer marketing still has to struggle with many problems. There are no clear guidelines on how to deal with influencers and the ongoing media coverage of purchased likes and followers is scratching the credibility of the industry.
- January 21, 2020Read more
Financial transactions online are still a problem for many internet users – but new methods promise a high level of security.
- January 20, 2020Read more
The figures published in mid-January 2020 by the Information Community for the Determination of the Distribution of Advertising Media (IVW) prove this: The circulation figures of German print media continue to decline. While individual sales are declining, in some cases very significantly, subscription figures are proving to be more…
- January 13, 2020Read more
A clear social media marketing strategy is indispensable for companies nowadays: Instagram is currently one of the most effective social media channels alongside YouTube and Snapchat. However, the channels are always on the move and the trends for successful posts are constantly changing.
- January 8, 2020Read more
The importance of dealing with framing should not be underestimated. Every statement or word has an impact on the recipient. Pictures, smells, noises or experiences form a frame of meaning in a message. Through framing, this message can be received differently by the recipient and can therefore have different…