Lara Wrede has been a team member at IC since September 2022 as an assistant in the PR & Public Affairs department.
She first completed an internship at our agency. Afterwards, she started her work as a student trainee for classical PR and Public Affairs.
After graduating from high school, Lara began studying media and communication sciences. This project- and practice-oriented course of study deals with the effects and influences of the media on society as well as with aspects of human communication. Even during her school years, Lara was particularly interested in the role and use of language and media in relation to journalism and press relations.
Ever since Lara learned to read, it has been impossible to imagine her everyday life without books. Her enthusiasm for language and literature led her to pursue studies in this field and sparked her interest in journalism.
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