How important is media strength? What do customers want? What do the journalists want? How do we manage to unite the needs of both interest groups?
Our job only works if we offer journalists news. They receive hundreds of press releases every day and have to decide which of them should appear in their medium. Journalists appreciate working with us because we provide them with journalistically clean articles that don’t sound like advertising copy.
Long-term relationships with editorial offices
What also distinguishes us are our contacts to the media, which have grown over 40 years. This media strength applies to consumer, specialist, business and daily media. In the meantime, social media, influencers and bloggers have of course been added.
Up-to-dateness of editorial contacts
We spend a lot of time and money to ensure that our media distributors are always up-to-date. Because nothing is more annoying for media to be wrongly contacted by PR agencies.
Working hand-in-hand with journalists
Since the media landscape is always in a process of upheaval, we attach great importance to maintaining contact with important journalists even when they change jobs. This has already resulted in many very loyal long-term contacts, so that we are also asked by these journalists whether we don’t have a press release on a certain current topic. And for us this has the advantage that you can contact these journalists and ask them for advice even if we need to classify their relevance from a media point of view for a new customer topic. And last but not least, we act quickly and answer journalistic inquiries in the shortest possible time.
Hamburg – Germany’s media capital and home of the Elbe Philharmonic Hall
Our agency is located where the media and culture are. Hamburg is the place to go in Germany. Since the opening of the Elbphilharmonie in November 2016, Hamburg has become the most sought-after city in Germany. Actually, as proud Hamburgers, we have to say that the city was already there before. But the Elbphilharmonie, which doesn’t have to fear comparison with the Sydney Opera, has catapulted Hamburg into the global Champions League of cities.
In addition to culture, Hamburg is a very large agency location. The most creative German advertising agencies are based in Hamburg. This also applies to the large PR agencies scene. Well-known publishing houses such as G&J also have their headquarters in Hamburg. All these communication organizations enliven the city every day.
Last but not least, the quality of life in Hamburg is enormous thanks to the harbour, the Elbe and Alster rivers, the Binnenalster and the canals. All this presents Hamburg as a beauty of a special kind. The quality of life is excellent. The attitude of the people is international, open-minded and generous.