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March 30, 2020Benchmark study shows increasing relevance of e-mail marketing
E-mail is the most important channel for customer communication
Companies have sent more e-mails in 2019. The opening and click rates, however, have fallen. This is one of…
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March 24, 2020Home office is the way to go
Coronavirus: We continue to work without any limitations!
Like many other companies, we have been working from home since 17 March 2020. This does not change anything…
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March 24, 2020Marketing measure for social media
What is content curation?
Content curation is a marketing measure that is mainly used in the social media segment. Comparable to the curator’s…
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March 19, 2020Present products optimally with the help of PR measures
Corona virus: What to do if the fair is cancelled
Due to the worldwide development of the corona virus, the trade fair industry is also facing difficult times. Due…
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March 19, 2020What readers and writers should consider now
Communication in times of Corona
Corona dominates the media, the serious and the untrustworthy. Important news mixes with fake news on our smartphone display….
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March 2, 2020Wearable tech has become ingrained in today’s sports culture
The 20 biggest fitness trends for 2020
FIBO, the world’s largest trade show for fitness, wellness and health, which was to be held in Cologne in…
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March 2, 2020International trade fairs cancelled or postponed
The Coronavirus and its effects on the German trade fair industry
Germany is the world’s number 1 trade fair venue for international trade fairs. This is why trade fair cancellations…
