September 24, 2011
The Public Relations Global Network (PRGN) arranged the first global twitter live chat on the topic “Social Media” yesterday.
September 19, 2011
Finnair has won a Silver Euro Effie award in recognition of its Local Heroes marketing campaigns in Germany and…
September 8, 2011
Several German PR agencies have newly rejected the ad value equivalent (AVE) as method to measure PR. This resulted…