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  • « For many years IC AG does PR for the Beiersdorf brand Eucerin®. The IC team has excellent contacts with our target media and produces results which we are very satisfied with. »

    Inka Walden, Product Management Eucerin®, Beiersdorf

  • « IC AG supports us again and again on project basis: e.g. with our new website, a brochure or specific trade PR. We are always very satisfied with their results. »

    Michael Bruhns, CEO Werner Bruhns Lagereigesellschaft mbH (Logistics / Warehousing)

  • « For more than 5 years IC is our agency partners in Germany for our common customer Finnair. IC realizes a very professional media work and helps us in the implementation of market-oriented communication concepts. »

    Päivi Holmqvist, Account Director, Miltton, Finland´s biggest independent PR agency

  • « IC AG´s business experience, adaptability, energy and resourcefulness, have all contributed to our proud entry in these markets. They are reliable, results-driven and highly responsive. »

    Karin Mugnaini Girault, Communications Manager, Activeion (Europe) GmbH

  • « IC has been realizing our PR for many years. Their work has helped to create awareness and a positive image for a very special product of building materials. This has ultimately helped boosting sales as well. »

    Norbert Westphal, CEO, Hanseatisches Schlackenkontor ARGE Vertrieb

  • « IC AG supports our activities for burned children with professional PR. They do this pro bono.

    Thank you so much! »

    Adelheid Gottwald, Paulinchen - Initiative für brandverletzte Kinder e.V. (Initiative for Burned Children)

  • « The agency team knows really well the media landscape, knows to convince journalists of Finnair issues, provides good ideas and last but not least many high-quality clippings. I will be happy if we continue working together on this high level for the next years. »

    Jan Pellinen, Director Sales Germany, Finnair

  • « As newcomers to the field of end user PR, we feel advised in a very competent manner by IC AG. We get tailored strategies that meet our requirements and above all they are clear and understandable. No matter if with small or big budget. »

    Petra Mendoza, Brand Manager, TePe Mundhygieneprodukte Vertriebs-GmbH

  • « A couple of years ago we at Vocollect booked IC as our PR agency for Germany as we began our European operations. We are very satisfied with the results that they have achieved for us and the thoroughness of their work. They represent Made in Germany in the true sense of the meaning. »

    Greg Tanner, former Managing Director, Vocollect Europe, London

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70 Percent of Corporate Communicators Expect to have a Global Marketing Function at their Organization within Five Years, PRGN Survey Reveals

Chicago, May 24, 2011 – Marketing and communications executives are "going global," with seven out of 10 saying their organizations currently have, or will have in the next five years, a global marketing function, based on the results of a study commissioned by the Public Relations Global Network (www.prgn.com), one of the top international networks of independent public relations agencies.

The survey of 206 communications professionals at agencies, corporations and non-profits across six continents reveals that more than four in 10 (43 percent) say their organizations already have a formal global marketing function. Of those without one, more than half expect to have one in the next five years.

"One of the interesting findings of the survey is that even organizations that are not operating globally today said that they expect to have a global marketing communications function in the future," said Francine Robbens, PRGN president and partner at Brussels-based PRP-Public Relations Partners. "Communications professionals see clear benefits in fostering global relationships."

Other key findings include:

  • Half of the executives surveyed regularly develop relationships with marketing/communications professionals in other countries. About 30 percent interact at least once a month; 20 percent interact three to four times a year.
  • Similar percentages said they establish global connections with external clients or customers of their organizations, and with representatives of other organizations.
  • The industries from which corporate communicators were most likely to connect globally were:
    • manufacturing (27 percent)
    • commercial and professional services; media; food / beverage; and tobacco (each cited by 20 percent of respondents or more)
  • Respondents who engaged in regular global contact said the benefits were:
    • Increased awareness of their organization's brand (50 percent)
    • A more positive attitude toward their organization (49 percent)
    • Increased support of their organization's business objectives and strategies (44 percent)
  • The biggest barriers to global communication were culture and language, each cited by more than 40 percent of respondents.

"This last finding underscores the value of communications networks such as PRGN, which enables our clients to partner with local agencies in international markets to help address differences in culture and language and communicate more effectively to specific audiences in other countries," said Robbens.

The online survey was conducted in March by the LCWA Research Group, a division of Chicago-based L.C. Williams & Associates, a PRGN member.

 

About PRGN

PRGN is among the world's largest public relations networks. It harnesses the resources of 42 independent public relations firms, 65 offices and more than 900 communications professionals to connect international companies and organizations with individual and culturally diverse markets globally.

 

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